George Myers
Upon recieving our results back from our questionnaire, we finally decided to go with a zombie horror film. This was because our key question, that defined our USP, came back positive and almost 90% of our volunteers would pay to see a zombie film that promised to diverge from the average zombie flick. In terms of what emotions to try and trigger in our film, we chose suspense, panick and fear. This was the three most commonly raised answers from our feedback and so we thought it was key to implement these emotive targerts into our final piece of film. Another aspect of our questionnaire that we decided to use in our film was blood... A lot of blood. When we asked, through our questionnaire, what was looked for in a horror film, perhaps the one thing that came through in almost 95% - 100% of responses was blood!
This was what we chose to implement in our final piece of film upon feedback from our questionnaires.
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